The number of children under the age of 16 in China has reached 380 million. For the very large market of children's strollers in China, many businesses and companies are eyeing it closely. Their various expenses and demands alone can drive the work and life of hundreds of millions of people in China. The demand for baby strollers in the market is also very huge. The demand for baby strollers in the domestic market is growing at a rate of 40% annually. The following is an analysis of the current development status of China's child stroller industry in 2016.

 

After experiencing the 2008 global financial crisis, the situation of China's baby stroller market has undergone tremendous changes, and baby stroller enterprises have rapidly matured. The era of big fish eating small fish and fast fish eating slow fish has arrived. Observant consumers will surely notice that in recent years, many baby stroller manufacturing companies have made heroic sacrifices. According to the 2014-2018 China Baby Carriage Market Survey and Investment Prospect Analysis Report released by the China Report Hall, based on the current situation of the baby carriage industry in China, baby carriage manufacturing enterprises can only survive in the context of the industry's overall declining profits by continuously improving operational efficiency.
Yan Fengmin, Director of the Law Enforcement and Supervision Department of the General Administration of Quality Supervision, Inspection and Quarantine, said, "Although parents have a high level of concern for the quality and safety of baby stroller products, they lack relevant knowledge
A survey found that 47.6% of parents are unaware of the regulation that "baby stroller products must undergo mandatory product certification (3C certification) before they can be manufactured, sold, imported, or used in other business activities".
At the same time, only 44.75% of parents are aware that the country has issued safety standards for children's bicycles; However, the awareness rate of safety standards for children's tricycles, strollers, baby walkers, and electric strollers is very low, at 11.8%, 17.2%, 15.0%, and 11.3%, respectively.
More than 85% of parents are unaware of conducting inspections on safety items such as the presence of small parts, sharp edges, dangerous gaps, effective braking devices, folding or locking mechanisms, firm frame components, and stable driving on baby strollers.
It is reported that China has established a recall system for defective products in fields such as automobiles and children's toys. However, the survey found that 80% of parents are unaware of the "Regulations on the Management of Children's Toy Recalls"; 60.2% of parents are unaware that a defective product recall refers to the activity in which the product producer takes measures such as supplementing or correcting consumer instructions, selling out, exchanging, repairing, etc. to eliminate defects in the defective products they have sold, in accordance with prescribed procedures and requirements.
According to Ma Lincong, the president of the China Institute of Standardization, from the perspective of purchasing principles, different types of baby strollers should be selected according to the needs of children's age groups and growth stages. Try to choose single function baby stroller products and firmly refuse to purchase baby strollers without the 3C logo. At the same time, pay attention to the product recall information and consumer warning information released by the General Administration of Quality Supervision, Inspection and Quarantine, and stay away from baby stroller products with safety hazards in a timely manner.