The development of Zhejiang Pinghu Vickers Toys Co., Ltd.
Located in Dushan Harbor District of Pinghu City, Zhejiang Province, "National Child Car Production Base" Pinghu Vickers Children's Toy Co., Ltd. (hereinafter referred to as "Vickers Company") is a backbone enterprise of export-oriented children's car which integrates the design, manufacture and sale of children's toy car. The enterprise is a member of the Chinese Chamber of Commerce for Import and Export of Mechanical and Electrical Products, and a member of the Chinese Toy Association. Its "I am a handsome" brand of children's cars is well known in the children's toy car industry, and has been awarded the famous trademark of Zhejiang Province.
In 2012, Vickers exported 1.2 million children's cars with a value of 44.27 million US dollars, accounting for 17.8% of the total export volume of children's cars in Jiaxing and 4.6% of that in Zhejiang Province, which is far ahead of similar export enterprises. In the first quarter of this year, the export volume reached 690.6 million US dollars, an increase of 37.3% compared with the same period of last year.
Persist in scientific and technological innovation
Vickers put the enhancement of independent innovation ability and sustainable innovation ability of enterprises in the first place, and took the protection of children's health as the basic starting point and foothold of product development, and constantly strengthened the enterprise's scientific and technological innovation ability.
Firstly, the design concept of adapting to modern children's pursuit of fashion and stimulating children's intelligence is clarified, and the design and development of products are emphasized, the technical force is organized, and new product developers are equipped. Secondly, the organic combination of various elements, such as artistic aesthetics, ergonomics, environmental protection, energy conservation and scientific and technological intelligence, is emphasized to improve children's play. The overall quality and safety level of the vehicle is the top priority; in addition, the introduction of the United States EDS 3D CAD software, the first three-dimensional CAD simulation of the vehicle shape design.
Vickers actively explore the design and development of product creation, and on the basis of cooperation with Shanghai Industrial Design Co., Ltd. to engage experts in new product design, further improve the starting point and grade of new product development, so that products more adapt to international trends. Adhere to the concept of product development and upgrading, adhere to the development of several new products every year, the development of new products in strict accordance with the requirements of the inspection and quarantine organs for export product type testing, and timely application to the inspection and quarantine organs for the first product filing procedures and bulk consistency management.
In recent years, the company has developed more than 10 series and more than 60 varieties of children's toy car products, and won 78 national patents and the Gold Prize of China Patented New Technologies and New Products Expo.
Implementing standard customization
In terms of product standards, all products and spare parts of Vicks are strictly in accordance with the National Toy Safety Technical Specifications (GB6675-2003), Vicks General Manager Gu Xueliang personally participated in the formulation and approval of the four-way remote control electric baby car enterprise standards (Q/PWKSW01-2004). According to the characteristics of the products exported, the importing country standards are strictly enforced. The children's cars exported to Europe adopt the European EN71 and EN62115/EMC toy safety standards. The children's cars exported to the United States adopt the "Transportable Elements and Chemicals Standards" (CPSIA) and "Toy Safety Standards" ASTM (F963-2008) in the Consumer Improvement Act of the United States. ).
In view of the European Union's RoHS Directive, EUP Directive, EU 2005/84/EC Standard and New Toy Directive (2009/48/EC Standard), especially after the new EU Directive on toys was issued on 30 June 2009, Vickers took the lead in setting up the first "Tactical Trade Measures Team" for domestic enterprises to introduce formulation technology and testing equipment to improve their performance. The purity of raw materials, reform of mold structure and production process.
At the same time, Vickers actively carries out China Compulsory Certification (CCC), European Union CE Certification, RoHS Certification, inspects the suppliers of the main raw materials and accessories, presides over the formulation of qualified supplier management system, and finally determines the qualified suppliers of the main raw materials and electrical components, supporting related parts processing. Supplier. Standardized product customization lays a solid foundation for winning consumer trust.
In order to ensure the quality of products, strengthen the self-inspection and monitoring of products, and improve the ability of on-line testing, Vickers has set up the independent quality testing center of enterprise products, formulating testing procedures and more stringent internal control indicators. According to the EU RoHS Directive, EuP Directive, 2005/84/EC Standard and EU New Toy Directive (2009/48/EC Standard), invest in additional testing equipment in time, strictly control the quality of raw materials and products, and add a liquid chromatograph and a phthalate detector on the basis of the existing EDX2800 Energy Dispersion X Fluorescence Analyzer. Continuous salt water spray tester and other testing equipment for material surface oxidation resistance test shall formulate operating procedures to ensure the effective control of product quality.
In accordance with the requirements of the international quality management system, the enterprise carries out the internationally accepted ISO 9001:2008 quality management system and passes the ISO 14001:2004 environmental management system certification, has passed the International Toy Council (ICTI) certification, has opened the green light for the product export to the United States.
Brand is the concentrated embodiment of enterprise product quality. In October 2002, the "I am a handsome" brand was first used in children's toy cars. In January 2006, it was successfully registered in the State Administration for Industry and Commerce. Subsequently, "I am handsome" in China International Patent and Famous Brand Exposition was awarded the outstanding Chinese trademark enterprises. High quality has enhanced the corporate image and won the praise from consumers both at home and abroad.
Hard work makes great gains. Today, the annual production capacity of Vickers'children's electric vehicles reaches 1.5 million to 2 million. The products are exported to more than 100 countries such as Europe, America, the Middle East, Southeast Asia and Hong Kong and Macao in China. Has won the national quality trustworthy products, Zhejiang Province patent demonstration enterprise, Jiaxing city high.
"Vickers" series of children's electric toy cars are recruiting wholesalers by the children's show.