Pinghu Vickers Children's Toys Co., Ltd. (hereinafter referred to as "Vickers Company"), located in Dushan Port Area, Pinghu City, Zhejiang Province, is an export-oriented baby stroller backbone enterprise that integrates the design, manufacturing, and sales of children's toy cars. This enterprise is a member of the China Chamber of Commerce for Import and Export of Mechanical and Electrical Products and the China Toy Association. Its "I am Handsome" brand children's car is well-known in the children's toy car industry and has been awarded the title of Famous Trademark in Zhejiang Province.
In 2012, Vickers exported 1.2 million baby strollers with a value of 44.27 million US dollars, accounting for 17.8% of the total export volume of baby strollers in Jiaxing and 4.6% in Zhejiang Province, far ahead of similar export enterprises. In the first quarter of this year, the export value reached 6.906 million US dollars, a year-on-year increase of 37.3%, firmly holding the top spot in Zhejiang Province's children's stroller exports.
Persist in technological innovation
Vickers Corporation prioritizes enhancing its independent and sustainable innovation capabilities, and regards safeguarding children's health as the fundamental starting point and foothold of product development, continuously enhancing its technological innovation capabilities.
Firstly, the design concept of adapting to modern children's pursuit of fashion and stimulating children's intelligence has been clarified, emphasizing product design and development, organizing technical forces, and equipping new product development personnel; Secondly, we should pay attention to the organic combination of various elements such as artistic aesthetics, ergonomics, environmental protection, energy conservation, and technological intelligence, and prioritize improving the overall quality and safety level of children's toy cars; In addition, EDS 3D CAD software from the United States was introduced, taking the lead in using 3D CAD to simulate the exterior design of automobiles.
Vickers actively explores the design and development of product creation. Based on its cooperation with Shanghai Industrial Design Co., Ltd., it hires experts to design new products, further improving the starting point and level of new product development, and making the products more adaptable to international trends. Adhere to the concept of product research and development, upgrading and replacing agents, and develop several new products every year. The development of new products strictly follows the regulations of the inspection and quarantine institutions for export product type testing, and timely applies to the inspection and quarantine institutions for the first article product filing procedures and bulk consistency management.
Technological innovation has brought fruitful results. In recent years, the company has developed more than 10 series and 60 varieties of children's toy car products, obtained 78 national patents, and won the "China Patent New Technology and New Product Expo Gold Award".
Promote standard customization
In terms of product standards, all products and components of Vickers strictly comply with the "National Technical Specification for Toy Safety" (GB6675-2003) standard. Vickers General Manager Gu Xueliang personally participated in the development and passed the audit of the enterprise standard for four-way remote-controlled electric child strollers (Q/PWKSW01-2004). According to the characteristics of product exports, strict adherence to the standards of the importing country is required. Child strollers exported to Europe adopt the European EN71 and EN62115/EMC electric vehicle toy safety standards, while child strollers exported to the United States adopt the "Standard for Migratory Elements and Chemicals" (CPSIA) and "Toy Safety Standard" ASTM (F963-200) from the Consumer Improvement Act of the United States